Slides, the unsung hero of Apple keynotes
We hear presentation experts talk quite a bit about the story, structure, and speakers’ performances of Apple keynote events, but we rarely hear about the slide decks that support these reality-distorting presentations.
What makes an Apple presentation insanely great is not just the amazing products, the well-structured story, and the performances rehearsed with so much discipline, but also the beautiful, simple, and, dare I say, iconic slides.
I’m here to tell you more about the unsung hero of Apple presentations, the iconic slides. Why is this important?
Because these slides are the final piece of the puzzle to create insanely great presentations like Steve Jobs and Apple.
Tearing down the original iPhone presentation deck
Heralded by some as one of if not the best presentation of the century, the presentation that introduced us to the phone that changed the world is packed with lessons to help us revolutionize our presentations.
I’ve decided to do a tear down of these presentation slides. I rewatched the presentation many times paying close attention to the slides.
What I’ve discovered are countless lessons that will one-up your slides and make your presentations more engaging and persuasive. These lessons are timeless and very much still in play in presentations Apple makes today if you look for it.
These lessons will help you accomplish three things:
- Make your slides look great.
- Make your presentations easier to understand.
- Make your presentations more engaging.
Ok, let’s get to it.