Finding Purpose by Justin Lee

Finding Purpose

A Simple Guide And Course To Uncovering The Purpose Of Your Business.


Finding Purpose: A simple guide for leaders to find purpose and put it in words.

If you're an entrepreneur, founder, or team leader who wants to inspire the people you work with to do great and meaningful work, this course is created for you. 

Finding the words to express your purpose

Everyday you get out of bed with a sense of purpose to improve lives and make the world better, but you haven't found the right words. It's as if the music is there, but you struggle to find the right lyrics. 

This course helps you clarify your purpose and find the words to express it. 

What's inside?

Finding Purpose is a short, simple, and fun course to get you thinking about the purpose of your business. It's written in plain English (no business jargon) with concepts that I've used with teams and brands to help them clarify their purpose. 

It'll take you on a journey to uncover: 
  1.  the passions of your business
  2.  the strengths of your business
  3.  who your customers really are
  4.  what do they need and want

You will identify the essential themes central to your purpose and use what you learned to put your purpose in words. 

The course includes: 
  • 5 Modules
  • 4 Worksheets (Word and Excel)


As a productivity expert, I already understood my company’s purpose. It was not until I finished the Finding Purpose course that I was able to communicate this purpose in a manner that was clear, powerful and concise.
Ken Fleisher

How is it different from other books or courses?

There are lots of great books on discovering purpose, but most are written either for big companies or individuals at a personal level. There aren't any written for for leaders and entrepreneurs in mind. 

The books are also rather long and also include information on what purpose is and why is it important. If you're reading this far, I think you already know why purpose is important and you already have a sense of purpose, but you're looking for the right words and way to explain your purpose. 

My goal is to create a simple, short, and fun guide written to help you do just that. 

Who is it for?

Entrepreneurs, leaders, business owners, and founders wanting to express their purpose clearly to bring their teams together to do great and meaningful work. 

A Timeless Resource

Things change. Sometimes the way you express our purpose might not resonate as well as before. When that times come, this book will be here for you. 

The principles and concepts in the book come from my research of reading through countless books on discovering purpose. I have used them to help teams and brands clarify there purpose. 

I hope it will make an valuable addition to your business toolkit. 

Take a look and I'd love to know what you think.

30-Day Money-back Guarantee

Please take thirty days to try the course. If at any time you feel that this isn't for you, I'll be glad to give you a full refund. No questions asked.

What's included?

File Icon 11 files Text Icon 27 text files


Purpose Exploration Canvas (Excel)
11.9 KB
Purpose Exploration Canvas (Word)
80.6 KB
Purpose Exploration Canvas (Numbers for Mac)
569 KB
Let's Get Started.
The Treasure Map To Purpose
Module 1: Discover Your Passions
Discover Your Passions
Key Concepts
1. Your Origin Story
2. Your Work
3. Your Dreams
Module 2: Find Your Strengths
Find Your Strengths
Key Concepts
1. Your Strengths
2. Your Offering's Strengths
Module 3: Understand Your Customers
Understand Your Customers
Key Concepts
1. Your Most Important Customers
2. What are their Needs?
Module 4: Identify the Essential ideas
Identify the Essential Ideas
Key Concepts
1. Essential Themes and Ideas
2. Determine Your Symbol
Module 5: Craft Your Purpose Statement
Craft Your Purpose Statement
Purpose Essence Canvas (Excel)
11.2 KB
Purpose Essence Canvas (Word)
49.5 KB
Purpose Essence Canvas (Numbers for Mac)
543 KB
Purpose Mad Libs (Word)
48.9 KB
Purpose Mad Libs (Excel)
11.3 KB
Purpose Mad Libs (Numbers for Mac)
539 KB
Purpose Manifesto Template (Word)
57.4 KB
Purpose Manifesto Template (Pages for Mac)
579 KB
Key Concepts
1. Your Beliefs
2. Your Contributions
3. Express Your Purpose
4. The Purpose Manifesto
Celebrate Your Purpose


What if I’m not satisfied with the course?

Not a problem. If you feel it’s not for you, let me know within thirty days. I will refund your money. No questions asked.

Why did you create this course?

I believe inspiring companies regardless of size all have a powerful purpose. My goal is to elevate entrepreneurs and small businesses by helping them articulate their purpose with clarity and relevance. The other reason is while there are several great business books about discovering purpose, they are all for big and established companies. There really aren’t many books focused on entrepreneurs, teams, and small businesses. This course aims to fill in that gap. 

How long did you spend on creating the course?

This guide took over six months to put together. I think you’ll enjoy it as I had making it. (True story: I was so excited on the day before assembling everything together that I couldn’t sleep!)

About the author

Justin Lee

Justin is a brand purpose consultant, business workshop designer, and presentation creator. He has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.

He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world across industries including automobile, aviation, consumer goods, startups, and digital contents. 

Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.