Uncovering purpose is like connecting dots. The journal is designed to help you surface those dots, connect them, and help you see your purpose clearly.
- Find your strengths: Clarify the skills and resources you have, and think through how your product is unique and how it benefits who you serve.
- Discover your passions: Reflect on why you’re doing what you’re doing. We explore you passions from your past to the dreams you’d want to realize.
- Understand your customers: Think deeply who is it that you serve. What needs and wants do they have and why do they have them?
- Identify key themes: Review your answers and find the themes central to your purpose.
- Express your purpose: You now see the dots. It’s time to connect them. The journal gives you a base template to get you started, but you’re free to spin off it and create a version you like.