Iconic Slides by Justin Lee

Iconic Slides

25 rules Apple’s slide decks teach us about creating insanely great presentations.
Sign up to know when it’s ready and  get a free PDF of the first six rules.
Join me in tearing down the slides of the original iPhone presentation by former Apple CEO Steve Jobs from the lens of slide design. Referencing the presentation and its slide deck in meticulous detail, you will learn 25 timeless rules that will help you make your own presentations insanely great. 

With the book you will learn the 25 essential rules to:
  1. Make your slides look great.
  2. Make your presentations easier to understand.
  3. Make your presentations more engaging. 

Be the first to know when this book will be ready.  Sign up now to get a free PDF of the first six rules.
This is a day I’ve been looking for two and half years. Every once in a while a revolutionary product comes along that changes everything... Apple has been very fortunate. It’s been able to introduce a few of these in to the world. 

Steve Jobs

Magical Presentations: What Disney Movies Teach Us About Creating Captivating Presentations


It’s about what we can learn from Disney movies to create truly captivating and (dare I say) magical presentations. If you are a presentation Jedi in training and a fan of Disney and Pixar movies, this fun little ebook is made for you.

With references to tons of Disney and Pixar movies, this little ebook introduces you to a simple framework inspired by Disney storytellers that helps you create an engaging presentation your audience cares about. You can find it here.
Justin is a brand purpose consultant. 

He has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.

He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world across industries including automobile, aviation, consumer goods, startups, and digital contents. 

Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.