Reason For Being by Justin Lee

Reason For Being

A Collection of Purpose Statements from Companies with Great Aspirations

Great companies are built on an enduring purpose.

In the ebook Reason For Being you will find out why some of these great companies exist. 

Reason For Being is a collection of official purpose statements from over fifty companies. It is a selection from a wide breadth of industries including apparel, banking, consulting, consumer goods, health, hospitality, and transportation. 

It is a beautiful ebook thoughtfully laid out showcasing these inspiring purpose statements. 

If you are in search of finding words to express the purpose of a company or brand you’re championing, I think this book will serve as a helpful and inspiring reference. 

Here are just some of the companies inside:

  • Charles Schwab
  • Coca-Cola
  • CVS Health
  • Evernote
  • FedEx
  • Ford
  • General Mills
  • Luke’s Lobster
  • Mattel
  • Nike
  • Sir Kensington’s
  • Sony
  • Whole Foods
  • Zappos

Bonus Contents

In addition to the eBook, you will also get another PDF that has all the purpose statements in the eBook in a list format. It's a really handy reference.

What's included?

File Icon 2 files


Reason For Being eBook
319 KB
Bonus Contents
Reason For Being Statements List
281 KB

About the Author

Justin Lee is a management consultant with experience at PwC.

He has been helping brands, companies, and teams around the world clarify their purpose and develop purpose-driven strategies for the past decade. Having been featured in business publications, he speaks regularly at companies and universities about business purpose.

Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.

30-Day Money-back Guarantee

If at any time you feel that this isn't for you, I'll be glad to give you a full refund. No questions asked.